The Hoop It Up 3x3 Basketball Tournament lit up Thrive City in San Francisco on October 4, 2025, bringing together players of all ages and skill levels for a full day of competitive fun. Hosted at the vibrant plaza surrounding Chase Center, the event featured youth and adult divisions, including a high-stakes Pro-Am bracket with cash prizes and special appearances by Golden State Warriors talent. From photo ops with the 2022 Championship Trophy to raffles and live entertainment, the tournament was a celebration of community and sport. TMI played a crucial role in ensuring the event ran smoothly and safely, handling all planning and traffic control logistics. Their expert coordination allowed participants and spectators alike to enjoy the festivities without concern, making the day both exciting and secure for everyone involved.